As Best Buy's Geek Squad assists in the sales process by answering customers' technical questions, this is an example of sales support. The Option 1 is correct
Sales support involves activities that help salespeople or customers make informed purchase decisions such as providing information, addressing concerns, and offering technical expertise.
In this case, Geek Squad's role is to support the sales team and enhance the overall customer experience by ensuring that customers have the information they need to make a purchase confidently.
Sales support is essential in industries like electronics and technology, where customers often have specific technical inquiries before making a purchase.