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A consumption constellation is a group of consumers with a common lifestyle: (TRUE or FALSE)

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User Kyrth
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Final answer:

A consumption constellation is a group of consumers with a common lifestyle: FALSE.

Step-by-step explanation:

A consumption constellation is a group of consumers with a common lifestyle: FALSE. A consumption constellation refers to a group of consumers who share common preferences and consumption patterns. It is based on factors such as wealth, income, education, and occupation, rather than lifestyle. The concept of consumption constellations is used in the field of Sociology to study how societal factors influence people's consumption choices and habits.

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User Achim Nierbeck
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