Question

The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself, with a ________ or _______________.

A. Focused strategy, product differentiation
B. Focused strategy, cost advantage
C. Cost advantage, primary value activities
D. Cost advantage, product differentiation

Answer 1

The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself, with a Focused strategy or Cost advantage.

Step-by-step explanation:

The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself, with a Focused strategy or Cost advantage. Both a focused strategy and cost advantage can provide a competitive edge for a firm in the market.