Question

_____ occurs when an individual yields to the attitudes and behaviors of other consumers.

A) Authority
B) Social coercion
C) Expert power
D) Conformity

Answer 1

Conformity occurs when an individual yields to the attitudes and behaviors of other consumers. It can be influenced by normative social influence and informational social influence.

Step-by-step explanation:

D) Conformity occurs when an individual yields to the attitudes and behaviors of other consumers. It is the tendency to do something or believe something because many other people do or believe the same thing. In the Asch experiment, participants conformed due to normative social influence, which is the desire to fit in and be liked. Conformity can also be influenced by informational social influence, which occurs when the group has expertise or when the answer is unclear