Question

An aspirational group is a group:

A) in which a consumer desires to become a member.
B) that has no membership or application requirements.
C) to which a consumer does not want to belong.
D) with which a consumer interacts frequently.

Answer 1

An aspirational group is a group that a consumer desires to become a member of. It is a group that the consumer looks up to and wishes to associate with.

Step-by-step explanation:

An aspirational group is a group that a consumer desires to become a member of. It is a group that the consumer looks up to and wishes to associate with. For example, someone who dreams of becoming a successful entrepreneur might aspire to be a member of a prestigious business networking group like Young Presidents' Organization (YPO).