Final answer:
The BCG matrix categorizes businesses within a conglomerate's portfolio as dogs, stars, question marks, and cash cows.
Step-by-step explanation:
The BCG matrix categorizes businesses within a conglomerate's portfolio as dogs, stars, question marks, and cash cows. Dogs represent businesses with low market share and low market growth rate, while stars represent businesses with high market share and high market growth rate. Question marks are businesses with low market share but high market growth rate.