Question

Colin is a marketing manager at Page-by-Page Books, Inc. His company has implemented a system that continually gathers information about market trends and buying habits in the industry. Colin uses the information to make informed decisions about the company's marketing activities. What type of system does his company use?

A) Marketing Information System (MIS)
B) Customer Relationship Management (CRM) System
C) Enterprise Resource Planning (ERP) System
D) Decision Support System (DSS)

Answer 1

Colin's company uses a Marketing Information System (MIS).

Step-by-step explanation:

Colin's company uses a Marketing Information System (MIS). A MIS is a computer-based system that collects, organizes, and analyzes data from internal and external sources to assist in decision-making. It gathers information about market trends and buying habits to provide insights and support informed marketing decisions.