Final answer:
The cost of using direct marketing channels is typically higher than that of indirect marketing channels for manufacturers.
Step-by-step explanation:
The statement is true as the cost of using direct marketing channels is typically higher than that of indirect marketing channels for manufacturers. Direct marketing involves reaching out to customers individually through methods like email marketing, telemarketing, and direct mail. This requires more personalized communication and targeted campaigns, which can be more costly compared to indirect marketing channels like advertising through mass media or online platforms.