Question

Every marketing channel is basically the same in its cost structure and its customer reach. Which statement is NOT true about marketing channels?

A) Marketing channels have identical cost structures.
B) Marketing channels have varying customer reach.
C) Marketing channels differ in their service quality.
D) Marketing channels may vary in geographical coverage.

Answer 1

Marketing channels differ in their service quality is the statement that is NOT true about marketing channels.

Step-by-step explanation:

Marketing channels differ in their service quality is the statement that is NOT true about marketing channels.

While all marketing channels have different cost structures and varying customer reach, they may also differ in their service quality. Some marketing channels may provide higher quality services and customer support compared to others.

For example, a company that sells its products through retail stores may provide in-person customer service, while a company that sells its products online may offer customer support through email or live chat.