Question

The likelihood of a firm internalizing marketing and branding instead of outsourcing it is high."

a) True
b) False

Answer 1

The likelihood of a firm internalizing marketing and branding instead of outsourcing it is high.

Step-by-step explanation:

The likelihood of a firm internalizing marketing and branding instead of outsourcing it is high. When an organization internalizes these functions, it means that they handle marketing and branding activities in-house rather than hiring external agencies or individuals to do it for them. There are several reasons why a firm might choose to internalize marketing and branding, such as maintaining greater control over brand image, ensuring strategic alignment, and reducing costs associated with outsourcing.