Question

Explain three of the seven phases of the impulse purchase cycle.

A) Consideration, Comparison, Purchase
B) Need Recognition, Information Search, Evaluation of Alternatives
C) Purchase Decision, Purchase, Post-Purchase Evaluation
D) Pre-Contemplation, Contemplation, Action

Answer 1

The three phases of the impulse purchase cycle are: Need Recognition, Information Search, and Evaluation of Alternatives.

Step-by-step explanation:

The three phases of the impulse purchase cycle are:

1. Need Recognition: This is when a consumer becomes aware of a desire or need for a product or service. It can be triggered by internal factors (such as hunger, fatigue, or boredom) or external factors (such as advertising or seeing someone else using the product).
2. Information Search: Once the need is recognized, the consumer may start looking for information about different options available. This can involve seeking recommendations, reading reviews, comparing prices, and gathering other relevant information.
3. Evaluation of Alternatives: After gathering information, the consumer evaluates the different options and compares them based on factors like price, quality, features, and personal preferences. The evaluation leads the consumer to make a decision on which product or service to purchase.