Question

Ansoff's market penetration strategy aims to:

a) Introduce new products to new markets
b) Increase market share with existing products in existing markets
c) Expand into new markets with existing products
d) Develop new products for current markets

Answer 1

Ansoff's market penetration strategy aims to increase market share with existing products in existing markets.

Step-by-step explanation:

Ansoff's market penetration strategy aims to increase market share with existing products in existing markets.

This strategy focuses on selling more of the current products to the current customers. It involves tactics like aggressive advertising, sales promotions, and price discounts to attract more customers and encourage them to choose the company's products over competitors.