Question

Tomas recently acquired a cell phone but only because his company insisted that he do so. Tomas likely belongs to which of the following consumer segments

A. Laggards
B. The early majority
C. Technology enthusiasts
D. The late majority

Answer 1

Tomas likely belongs to the late majority consumer segment. So, the correct answer is option d.

Step-by-step explanation:

Tomas likely belongs to The late majority consumer segment. The late majority represents consumers who are skeptical of new products and tend to adopt them only when they have become widely accepted or required by others. Tomas acquired a cell phone because his company insisted on it, indicating that he likely adopted the technology later than the early adopters and the early majority.

So, the correct answer is option d.