Question

A mass-marketing (undifferentiated) targeting strategy is more likely to work effectively when:

Option 1: The market is highly segmented.
Option 2: The product has unique features.
Option 3: There is a homogenous target audience.
Option 4: Customization is essential for success.

Answer 1

A mass-marketing (undifferentiated) targeting strategy is more likely to work effectively when there is a homogenous target audience. This means that the target market consists of consumers who have similar needs, preferences, and characteristics.

Step-by-step explanation:

A mass-marketing (undifferentiated) targeting strategy is more likely to work effectively when there is a homogenous target audience. This means that the target market consists of consumers who have similar needs, preferences, and characteristics. In this case, a company can develop and market a single product that appeals to the entire target audience without the need for customization or unique features.