Final answer:
Product packaging influences brand association through consistent branding, attractive design, discounts, promotions, and detailed product information. Option 1, 2, 3, 4.
Step-by-step explanation:
Product packaging plays a crucial role in influencing brand association. Here are several ways packaging can influence brand association:
By presenting products using the same name, symbol, and slogan. This consistency helps customers easily recognize the brand and associate it with specific qualities and values.
By using attractive colors and designs. Eye-catching packaging can capture attention and create positive associations with the brand.
By offering discounts and promotions. Packaging that highlights special offers can create a perception of value and increase brand association.
By providing detailed product information. Packaging that clearly communicates product features, benefits, and quality can create a positive impression of the brand.
Overall, packaging plays a significant role in shaping brand associations by creating visual cues, communicating brand values, and influencing purchase decisions. Option 1, 2, 3, 4.