The question the business case should not answer is: Why are we doing this project?
While the "why" behind an IT investment might seem relevant, a strong business case should focus on the how and the what. It should demonstrate:
How the proposed IT investment will address specific business needs and challenges.
What quantifiable benefits (e.g., increased efficiency, cost savings, improved customer satisfaction) the investment is expected to deliver.
Therefore, the other options listed are all crucial elements of a compelling business case:
What are the alternatives? Exploring different IT solutions and comparing their costs and benefits helps choose the most optimal option.
How will we fund the investment? Defining the funding source (e.g., budget allocation, external financing) is essential for project feasibility.
What are the risks of not doing the project? Highlighting the potential consequences of inaction can strengthen the case for investment.
Remember, a well-structured business case should be data-driven and persuasive, presenting a clear justification for the proposed IT investment based on its potential impact on the organization's goals and objectives.