Final answer:
The Supremes disliked 'Where Did Our Love Go' because it did not reflect their vocal strengths, had simplistic lyrics and a lower register than they preferred. Despite their initial dissatisfaction, the song became a major hit.
Step-by-step explanation:
The Supremes were initially not fond of their song 'Where Did Our Love Go' for various reasons. The group felt that the song did not showcase their vocal talents because the melody was in a lower register than they were used to, making it difficult for them to put as much emotion into the performance as they wanted.
Moreover, the song's simplistic lyrics and structure seemed to contrast with the more complex material they aspired to perform. However, despite their dissatisfaction, 'Where Did Our Love Go' went on to be a massive hit, cementing their status as pop icons.