Question

Overall, sales promotion tools, such as coupons, are used less frequently as consumer products companies increase budget allocations for media advertising.

a-true
b-false

Answer 1

Sales promotion tools, such as coupons, are used less frequently when consumer products companies increase budget allocations for media advertising.

Step-by-step explanation:

The statement is true.

Sales promotion tools, such as coupons, are used less frequently when consumer products companies increase budget allocations for media advertising. This is because media advertising provides a broader reach and allows companies to target a larger audience.

For example, a consumer products company may decide to allocate a larger budget for television commercials, social media ads, and online display ads to promote their products. By reaching a wide audience through these channels, they can create awareness and brand recognition, resulting in increased sales without relying heavily on coupons or other sales promotion tools.