Question

"Coffee Ince has substantial market share in South Ameria but seeks growth. Its managers want to expand into North Ameria and target cities with populations of 50,00-99,000. Which segmenting dimension is most likely beging used by Coffee?

a. geographic
b. behavioral
c. urgency ot get need satisfied
d. demographic
e. attitudes of consumers"

Answer 1

Coffee Ince is most likely using geographic segmentation to target cities with populations of 50,000-99,000 in North America.

Step-by-step explanation:

The segmenting dimension most likely being used by Coffee Ince to target cities with populations of 50,000-99,000 in North America is geographic.

Geographic segmentation involves dividing a market based on geographical factors such as location, climate, or population density. Coffee Ince is specifically targeting cities with a certain population range, which falls under geographic segmentation.