Final answer:
The firm's decisions about channel type, market exposure, and intermediaries relate to the 'place' aspect of the marketing mix, focusing on distribution strategies to make the product available to consumers.
Step-by-step explanation:
A firm's decisions regarding channel type, market exposure, and the kinds of intermediaries it chooses to distribute its product would fall under the marketing mix variable known as 'place'. When we discuss the concept of place in the marketing mix, we are referring to distribution strategies that make the product available to the target customers. These decisions are crucial for the success of a product in the market as they dictate how easily and efficiently a product can be accessed by consumers. These aspects are a part of the broader set of production decisions faced by firms in the goods market, which also include choosing the right production process, the amount of output, setting the right prices, and employing necessary labor, all based on the existing market structure and competitive landscape.