Final answer:
Internet firms may struggle with aspects of customer experience that are enhanced by physical interaction, compared to traditional firms who benefit from a physical presence and established logistics.
Step-by-step explanation:
Generally, internet firms versus traditional firms may have a distinct disadvantage in areas such as establishing a physical presence, experiencing challenges in building customer trust exclusively online, and sometimes facing difficulties in dealing with tangible goods logistics when compared to traditional firms that have established systems for these issues.
However, there are two important shifts, namely technology and globalization, that have affected how we define markets. These shifts, thanks to advancements in communications technologies and globalization, mean increased competition from remote regions and countries with business-to-business platforms and the internet allowing consumers and suppliers to connect globally. Despite these advancements, internet firms might still struggle with aspects of customer experience that rely on physical interaction or location-based advantages that traditional firms offer.