Final answer:
Coors' advertising that its beer remains cold until it reaches the store is known as a Unique Selling Proposition (USP), which is a strategy to distinguish a product from its competitors. Similarly, Corona and Miller use different approaches, such as associating the product with a luxurious lifestyle and employing synergistic advertising, to create and reinforce their respective brand identities.
Step-by-step explanation:
Coors advertises that its beer is the only one that is kept cold from the brewery to the store. This type of advertising is known as Unique Selling Proposition (USP). A USP is a marketing strategy that highlights a product's distinct and exclusive benefit that sets it apart from the competition.
In Coors' case, the emphasis is on the unique method of distribution at a maintained cold temperature, suggesting a commitment to quality and freshness. Companies, including those like Corona and Miller, employ various advertising strategies to create brand identity and influence consumer perception.
While Corona uses the allure of a tropical lifestyle to market its beer, promising wealth and leisure, Miller opts for synergistic advertising to reinforce brand recognition through multiple platforms and touchpoints. These techniques all serve the ultimate goal of differentiating the product in the crowded market and persuading consumers to choose one brand over another.