Final answer:
The optimization score helps enhance advertising campaigns by recommending changes to improve performance.
Step-by-step explanation:
The optimization score can help enhance advertising campaigns by recommending changes to improve performance.
When managing an advertising campaign, it is crucial to continuously optimize it to maximize its effectiveness. The optimization score is a metric provided by advertising platforms, that evaluates the overall health and performance of a campaign. It offers recommendations and suggestions to make improvements and achieve better results.
For example, if the optimization score suggests adding more relevant keywords to your campaign, it means that including those keywords will likely increase the visibility of your ads to a more targeted audience, leading to a higher click-through rate and conversion rate.