Final answer:
The target audience for KinCulture's online store is college students who are interested in trendy and affordable fashion. The basis of segmentation used is demographic and psychographic.
Step-by-step explanation:
The target audience for the buyers on KinCulture's online store can be college students who are interested in fashion and are looking for trendy and affordable clothing options. The basis of segmentation used to identify this audience can be demographic and psychographic.
Demographic segmentation involves considering factors such as age, gender, and education level. In this case, college students can be the primary target audience as they are more likely to be interested in fashion and have a limited budget.
Psychographic segmentation focuses on the lifestyle, interests, and values of the audience. College students who are fashion-conscious and seek trendy clothing options are more likely to be attracted to the offerings on KinCulture's online store.