Question

Which of the following is a core purpose of a value proposition?

a. A value proposition shapes customer experiences.

b. A value proposition defines budget allocations.

c. A value proposition communicates what your company must do to earn a customer’s business.

d. All of the above

Answer 1

The core purpose of a value proposition is to communicate what your company must do to earn a customer’s business.

Step-by-step explanation:

The core purpose of a value proposition is to communicate what your company must do to earn a customer’s business. It is a statement that outlines the unique value your product or service offers to customers compared to competitors. A value proposition is not about budget allocations or shaping customer experiences, although it indirectly contributes to shaping customer experiences by addressing their needs and desires.