Question

The New Product Development process generally follows 6 steps. New product ideas can be dropped at any step.

A) True
B) False

Answer 1

The New Product Development process generally follows 6 steps. New product ideas can be dropped at any step.

Step-by-step explanation:

The statement 'The New Product Development process generally follows 6 steps. New product ideas can be dropped at any step' is True.

In the process of developing a new product, there are typically six steps that are followed: idea generation, idea screening, concept development and testing, business analysis, product development, and market testing. At each step, new product ideas can be dropped if they do not meet certain criteria or if they are not feasible. This allows the development team to focus on the most promising ideas.

For example, during the concept development and testing stage, multiple product concepts are evaluated and tested. Some concepts may be dropped if they do not meet customer needs or if they are not technically feasible. Similarly, during the market testing phase, a new product may be dropped if it does not perform well in the market or if it does not generate enough demand.