Question

Are segmentation and targeting the same?

A) Yes
B) No
C) It depends
D) Not sure

Answer 1

Segmentation and targeting are not the same, and they are not mutually exclusive either. Segmentation is the process of dividing a market into distinct groups of consumers with similar needs, characteristics, or behaviors. Targeting involves selecting one or more of these segments as the focus of marketing efforts.

Step-by-step explanation:

Segmentation and targeting are not the same, and they are not mutually exclusive either.

Segmentation is the process of dividing a market into distinct groups of consumers with similar needs, characteristics, or behaviors. Targeting involves selecting one or more of these segments as the focus of marketing efforts. Both segmentation and targeting are important steps in developing an effective marketing strategy.