Final answer:
Brockeriede says Rhetorical criticism must involve the use of specific terminology, analyzing genre conventions, and effective communication within rhetorical situations.
Rhetorical criticism involves evaluating a text's arguments, evidence, and logic, and considering the writer's intent to conform to or challenge conventions. It includes engaging with the text and considering counterclaims in the context of its rhetorical situation.
Step-by-step explanation:
Brockeriede suggests that rhetorical criticism must involve impactful engagement with a text by examining and evaluating its cultural assumptions, arguments, evidence, logic, and conclusions. This involves responding to the text in various ways like making margin notes or composing a critical response.
Furthermore, it requires understanding the writer's intent to meet or challenge conventional expectations in rhetorically effective ways and acknowledging and refuting counterclaims, with consideration of the rhetorical situation.