Question

With your classmates, brainstorm some ways you could overcome these problems if you needed to conduct a phone or mail survey.

a. Using incentives to encourage participation

b. Ensuring confidentiality and privacy of responses

c. Employing multiple follow-up attempts

d. Customizing survey language to engage participants

Answer 1

To overcome problems in conducting a phone or mail survey, you can use incentives, ensure confidentiality, employ multiple follow-up attempts, and customize survey language to engage participants.

Step-by-step explanation:

When conducting a phone or mail survey, there are several ways to overcome common problems:

1. Using incentives to encourage participation: Offering a small reward, such as a gift card or entry into a prize draw, can motivate people to take part in the survey.
2. Ensuring confidentiality and privacy of responses: Assuring participants that their answers will be kept confidential and their identity protected can increase their willingness to provide honest responses.
3. Employing multiple follow-up attempts: Sending reminder messages or making follow-up calls to non-respondents can help increase the response rate and overall participation.
4. Customizing survey language to engage participants: Using clear and engaging language, and tailoring the survey to the target audience's interests and preferences, can help capture their attention and encourage participation.