Question

The marketing concept:

a) Achieves long-term organizational goals
b) Satisfies customer wants and needs legally and responsibly
c) Focuses on customer wants so the company can differentiate its product from its competition
d) Integrates all of the company's activities to satisfy customer wants
e) Does all of the above

Answer 1

The marketing concept advises that fulfilling customer needs responsibly and legally while differentiating products and integrating company activities contributes to long-term organizational goals. Therefore, it covers all aspects listed in the student's options.

Step-by-step explanation:

The marketing concept encompasses a philosophy that guides businesses and organizations in their operations. It posits that achieving long-term organizational goals is closely linked to satisfying customer wants and needs in a legal and responsible manner. Additionally, it involves focusing on customer wants to differentiate a company's product from the competition. Moreover, it calls for the integration of all the company's activities to ensure these customer wants are fulfilled.

The marketing concept represents e) Does all of the above because it encompasses not just satisfaction of customer wants and needs, but also aims at achieving long-term goals, creating product differentiation, and promoting organizational integration.