Final answer:
According to Bandura, individuals learn through observational learning, imitating the behavior of others. The process includes attention, retention, reproduction, and motivation. Motivation is influenced by reinforcement, with observers more likely to imitate behavior if the model is reinforced.
Step-by-step explanation:
According to Bandura, learning can occur through observational learning, where individuals learn by watching others and imitating their behavior. In this process, attention, retention, reproduction, and motivation are important steps. In terms of motivation, whether the observer imitates the model's behavior depends on the reinforcement or punishment the model receives. If the model is reinforced, the observer is more likely to imitate the behavior. This is known as vicarious reinforcement.