Question

What term refers to the basic problem-solving benefits that consumers seek in a product?

a. Ancillary benefits
b. Core features
c. Core benefits
d. Supplementary advantages

Answer 1

The term that refers to the basic problem-solving benefits that consumers seek in a product is core benefits.

Step-by-step explanation:

The term that refers to the basic problem-solving benefits that consumers seek in a product is core benefits. Core benefits are the fundamental advantages that a product provides to fulfill the needs and desires of consumers. These benefits are the primary reasons why people choose to purchase a particular product.