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A person who buys the same brand's product or service repeatedly over other options demonstrates what is known as brand ______.

a. Aversion
b. Familiarity
c. Loyalty
d. Indifference

1 Answer

2 votes

Final answer:

Brand loyalty is demonstrated when a person consistently chooses the same brand's product or service over other options.

Step-by-step explanation:

Brand loyalty is demonstrated when a person consistently chooses the same brand's product or service over other options. This shows a preference and trust in the brand, as the person continues to make repeat purchases. For example, someone who always buys Nike sneakers, even when other brands are available, is demonstrating brand loyalty.

Brand loyalty is an important concept for businesses, as it helps to build a strong customer base and fosters repeat business. Companies often use various marketing strategies to cultivate brand loyalty, such as offering rewards programs or providing exceptional customer service. By consistently delivering quality products or services, businesses can earn the trust and loyalty of customers.

Therefore, the correct answer to the question is c. Loyalty.

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User Sbywater
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