Final answer:
A match penalty assessed to a team official is generally served by a player from the same team, with specifics depending on the sport's governing rules. In hockey, a player who was on the ice at the time of the infraction typically serves the penalty in the penalty box.
Step-by-step explanation:
When a match penalty is assessed to a team official, such as a coach or other non-playing staff member, the rules of most sports dictate that the penalty must be served by another member of the team. However, the specifics can vary depending on the sport and its governing body. In ice hockey, for instance, under the National Hockey League (NHL) rules, a player who was on the ice at the time of the infraction is typically designated to serve the bench penalty. This player will serve the full duration of the penalty in the penalty box, and the team will be short-handed for this time.