Question

Offering a product in a small geographic area to help evaluate potential marketing action is known as a(n) ______.

1) Market research
2) Test marketing
3) Product development
4) Segmentation

Answer 1

Offering a product in a small geographic area to help evaluate potential marketing action is known as an Test marketing . option 2 is correct.

Step-by-step explanation:

Offering a product in a small geographic area to help evaluate potential marketing action is known as test marketing. This allows companies to assess the reaction of potential consumers to a new product before a full-scale launch.

Test marketing can provide valuable data on customer preferences and help a company make marketing decisions, like in the case of a new laundry detergent being tested to determine the proportion of consumers who prefer it over the leading competitor.