Question

You are walking near a coffee shop and suddenly your cell phone beeps with a message: "Come inside and get a free biscotti with any purchase." This is an example of ________.

1) permission marketing
2) location-based advertising
3) customer relationship management
4) m-commerce

Answer 1

Location-based advertising uses the location of a person to send targeted messages or promotions.

Step-by-step explanation:

The correct answer to the question is 2) location-based advertising.

Location-based advertising uses the location of a person to send targeted messages or promotions.

In this case, the coffee shop used your cell phone's location to send you a message about a free biscotti when you come inside the shop.

This type of advertising can be effective in attracting customers who are nearby and might be more likely to make a purchase.