Question

What are the three aspects of brand awareness?

1) Cognitive aspect
2) Affective aspect
3) Conative aspect

Answer 1

The three aspects of brand awareness are cognitive, affective, and conative.

Step-by-step explanation:

The three aspects of brand awareness are:

1. Cognitive aspect: This refers to the knowledge and understanding that consumers have about a brand. It includes things like brand recognition, brand recall, and knowledge of the brand's attributes and benefits.
2. Affective aspect: This refers to the emotions and feelings that consumers associate with a brand. It includes things like brand preferences, brand loyalty, and brand associations.
3. Conative aspect: This refers to the behavior and actions that consumers take towards a brand. It includes things like purchase intentions, brand advocacy, and engagement with the brand.