Final answer:
Republican candidate William McKinley appealed to conservative business interests and working-class voters in his campaign for the presidency.
Step-by-step explanation:
Republican candidate William McKinley appealed to conservative business interests and working-class voters in his campaign for the presidency. He represented the gold standard and promoted conservative economic policies that were believed to benefit the economy and assure economic growth. McKinley's campaign resonated with bankers, the wealthy, and many Americans who were concerned about the country's economic woes and desired a strong leader with sound economic policies.