Question

When competitors offer physical goods, a company may differentiate its offering by adding a:

a. Service component
b. Lower price
c. Similar product
d. Larger quantity

Answer 1

A company may differentiate its offering by adding a service component to physical goods.

Step-by-step explanation:

A company may differentiate its offering by adding a service component when competitors offer physical goods. This means that in addition to the physical product, the company also provides a service to enhance the customer experience. For example, a clothing brand may offer personalized styling advice or alterations to their customers.