Question

Managers may survey customers to determine, or the qualitative and quantitative aspects of the product that the customers feel are most important.

a) Consumer preferences
b) Market trends
c) Competitive pricing
d) Supply chain logistics

Answer 1

The correct option is:

a) Consumer preferences=

Answer 2

Managers survey customers to determine consumer preferences.

Step-by-step explanation:

Managers may survey customers to determine the qualitative and quantitative aspects of the product that the customers feel are most important. This process is known as consumer preferences. By understanding what consumers value in a product, managers can make informed decisions to improve their offerings and meet customer expectations.