Final answer:
An example of an institutional buyer is a government agency.
Step-by-step explanation:
An example of an institutional buyer is a government agency.
Government agencies receive tax dollars and provide services to citizens. They are not challenged by competitors like private-sector firms, and citizens cannot choose to purchase their services from another provider.
The pressure government agencies face to improve efficiency and customer responsiveness is much milder than the threat of being put out of business altogether.