Final answer:
Trade shows are exclusively used as trade-oriented sales promotions, aimed at attracting business partners or retail buyers rather than the end consumer, unlike coupons, rebates, and loyalty programs which target consumers.
Step-by-step explanation:
Among the options provided, trade shows are used exclusively as trade-oriented sales promotions rather than for consumers. Trade shows are events where companies within a specific industry showcase and demonstrate their new products and services, often with the aim of attracting potential business partners or buyers from retail or wholesale establishments, but not directly targeting the end consumer. This contrasts with options like coupons, rebates, and loyalty programs, which are typically designed to reach consumers directly to encourage repeat purchases or to move inventory. Coupons offer immediate discounts at the point of purchase, rebates provide post-purchase money-back offers to consumers, and loyalty programs reward long-term purchasing behavior from consumers.