Question

Which of the following statements describe the concept of marketing?

1) Focusing on the needs and wants of the customers so the organization can distinguish its product(s) from competitors' offerings.
2) Integrating all of the organization's activities, including production and promotion, to satisfy these wants and needs.
3) Achieving long-term goals for the organization by satisfying customer wants and needs legally and responsibly.
4) All of the above

Answer 1

Marketing involves focusing on customer needs, integrating organizational activities to meet these needs, and achieving long-term organizational goals by satisfying customer wants responsibly. Thus, all the provided statements describe marketing.

Step-by-step explanation:

The concept of marketing encompasses a variety of aspects related to meeting customer needs and preferences. It includes three key elements: 1) Focus on customer needs and wants to differentiate an organization's products from those of competitors; 2) Integrating all organizational activities, such as production and promotion, to satisfy customer wants and needs; 3) Achieving long-term goals for the organization by satisfying customer wants and needs legally and responsibly. Therefore, the correct answer to the student's question is 4) All of the above.