Question

What does the strategy of trading down involve?

1) Reducing the price of a product
2) Increasing the price of a product
3) Expanding the product line
4) Decreasing the product line

Answer 1

The strategy of trading down involves reducing the price of a product.

Step-by-step explanation:

The strategy of trading down in business involves reducing the price of a product. This means offering the product at a lower price point compared to its original price.