Final answer:
An example of Farrah's Furniture pursuing a growth strategy would be opening a new showroom in a different city, as this represents geographic expansion. Expanding their product line to include ergonomic office chairs is also a form of product diversification and growth strategy. Other options like offering discounts or hiring sales representatives are supportive measures but not direct examples of growth strategies.
Step-by-step explanation:
When discussing a growth strategy for Farrah's Furniture, which specializes in modern office furniture, several options could be representative of their efforts to expand their business. An example of pursuing a growth strategy would be option 3: Opening a new showroom in a different city. This move could be indicative of geographic expansion, which aligns with classic growth strategies where businesses seek to increase their market reach and customer base by establishing more points of sale. On the other hand, expanding their product line to include ergonomic office chairs (option 1) is more related to product diversification, which is also a form of growth strategy that involves broadening the product offerings to attract more customers or to provide more value to existing customers.
Offering a discount to new customers (option 2) is more of a marketing strategy aimed at sales growth in the short term rather than a direct growth strategy. Hiring additional sales representatives (option 4) can facilitate growth by enhancing sales efforts, but in itself, it is not a clear example of implementing a growth strategy, it's more of an operational decision that could support overall growth objectives