Question

Which of the following is an example of a non-traditional marketing approach?

1) Social media advertising
2) Television commercials
3) Newspaper advertisements
4) Billboard advertising

Answer 1

Social media advertising is a non-traditional marketing approach that has become more prevalent due to changes in consumer habits and the decline of traditional advertising channels like TV and print media.

Step-by-step explanation:

An example of a non-traditional marketing approach among the options provided is social media advertising. Traditional marketing channels such as television commercials, newspaper advertisements, and billboard advertising have been challenged by the advent of DVRs, remote controls, and the decline of print media readership. With the significant shift in consumer habits towards digital platforms, social media advertising has emerged as a cost-effective and targeted way to reach audiences, especially younger and more technologically savvy groups.