Final answer:
The term not associated with the 'seven deadly sins' in PR business is 'Diligence,' as it is a positive trait and not considered a sin.
Step-by-step explanation:
The question asks which option is NOT considered one of the "seven deadly sins" in public relations (PR) business. The traditional "seven deadly sins," which come from early Christian teachings, typically include wrath, greed, sloth, pride, lust, envy, and gluttony. Using this traditional list as a reference, diligence is clearly not part of the seven deadly sins; it is actually a positive trait. Therefore, the correct answer to the question is D) Diligence.