Question

RST Insurance Company does not have any agents. Instead, the company sells insurance through radio ads, telemarketers, and newspaper and magazine inserts. This distribution method is called

a) Exclusive distribution
b) Direct distribution
c) Intensive distribution
d) Selective distribution

Answer 1

RST Insurance Company employs a direct distribution method to sell its insurance products directly to customers through various advertising media.

Step-by-step explanation:

The distribution method being used by RST Insurance Company is called direct distribution. This approach allows a company to sell its products or services directly to the customer, without the use of intermediaries such as agents or brokers. By advertising through radio ads, telemarketers, and newspaper and magazine inserts, RST Insurance Company bypasses traditional distribution channels to engage with customers directly.