Question

With _____, advertising expenditures and promotional efforts are directed toward the ultimate consumer.

a) B2B marketing
b) Trade advertising
c) Consumer advertising
d) Industrial marketing

Answer 1

Consumer advertising is the correct answer, as it is the marketing approach where advertising and promotional efforts are targeted toward the ultimate consumer.

Step-by-step explanation:

When advertising expenditures and promotional efforts are directed toward the ultimate consumer, the type of marketing being employed is known as 'consumer advertising.' This approach aims to inform potential customers about a product or service, influencing their purchasing decisions directly. Consumer advertising is visible in various forms, such as TV and radio commercials, online ads, billboards, and print advertisements. It contrasts with other forms such as B2B (business-to-business) marketing, trade advertising, and industrial marketing, which target different audiences and have different objectives.