Final answer:
The student's question mixes up marketing forces with the four fundamental forces of nature discussed in physics. In marketing, we often use PESTEL analysis to look at Political, Economic, Social, Technological, Environmental, and Legal forces, each of which exhibits its own key trend in the current business environment.
Step-by-step explanation:
The Six Forces in a Marketing Scan
The student seems to be asking about forces that impact marketing but is slightly confused with the terminologies involved, as the traditional model refers to Porter's Five Forces. Instead, let's discuss the PESTEL analysis, which examines six key areas affecting the marketplace: Political, Economic, Social, Technological, Environmental, and Legal. We will highlight one key trend in each.
- Political: Increasing focus on trade policies due to globalization.
- Economic: Fluctuations in exchange rates impacting international business.
- Social: The growing influence of social media on consumer behavior.
- Technological: Rapid advancements in artificial intelligence (AI) and automation.
- Environmental: Intensifying emphasis on sustainability and eco-friendly practices.
- Legal: Changes in data protection laws like GDPR impacting marketing strategies.